Many things can alter a smell or the strength of smell from a candle. But not enough fragrance at manufacturing is the main reason. Candles are allowed to have a range of 3% to 10% fragrance added for scent and here at Southern Glim, we always use 10%. That's 1oz per lb of wax! Sure, we go through a lot more fragrance, but our candles smell great. Looking for a softer scent? Just leave that in the comments when ordering your custom candle!